Have you ever given thought to what constitutes quality in financial planning and how it might be provided?

At Goodman private wealth advisers we have spent a lot of time and money over the years in improving the quality of what we do for our clients.

We have found out that it begins with the people we employ. Of course, they have to have the necessary competences and qualifications but that is only part of the story, the tip of the iceberg.

Of more importance is their quality orientation. We have carefully selected people who have an inbuilt passion for producing quality outcomes. This relates to "how they behave" rather than "what they do". This is the part of the iceberg you can't see.

In the end, by having people with a quality orientation and totally controlled processes, we have achieved marked increases in the quality of what we do.

There is an old saying "If it matters, measure it". We measure completion of tasks within a predetermined timeframe - our service standards. We follow a written strategic plan setting out exactly what we will achieve over the next three years. We measure outcomes by regularly asking clients each year their level of satisfaction with what we do.

With an average rating of over five out of six from the client survey, we know that our efforts have been worthwhile. Current initiatives will see further improvements.